From creating to realising category defining brand experiences

The work I do intents to achieve one thing for my clients: a brand experience to lead a category or create a new category.

I’m an Experience Strategist who can plan, design and execute unforgettable brand experiences.

You can expect measurable impact on brand awareness through positioning, increased NPS scores, customer acquisition growth and internal team performance among others. Want proof? Get in touch to received customised case studies.

Work

Unique superpowers

Category positioning

Client example: Sustain

Femcare company Sustain was reinvented as a activist brand across all touchpoints resulting in a decrease in Customer Acquisition Cost by 89.29%.

Branded communities

Client example: Yugo. Microsoft

Most brands have forums or netwotks. A few know to the leverage the power of a true community. How do I know? I created 4 from scratch.

Team Design & Future of Work

The Tomorrow Collective

As well as a Creative Consultant I also work as a Future of Work Consultant helping to prepare creative teams for new workplace realities.

Visa
Google
Engie
PepsiCo
Virgin Brands

Spotify (Gimlet)
Yugo
Seventh Generation
Microsoft
ABInbev

Mastercard
Sustain
Aesop
MUTHA
Blend & more

Services

Research & Insight
Brand Strategy & Positioning
Brand Experience Activation & more

Public speaking

TEDx
SXSW
CES & more

Communities

SheSays - women & NB people in the Creative Industries
Coralus - women innvators & entrepreneurs
GOH - business transformation

Recognition

FastCo’s Most Creative People in Business
Campaign’s 40over40
Over 18 industry awards